the project
about
Rounded container caps resemble marshmallows, creating a soft, gentle feel. Fonts enhance this softness with rounded and elegant details. The bright pink color highlights color protection and radiance.
Solution
To create packaging that would reflect the main product properties: color protection, softness, radiance.
Task
BOON Color Care Collection is a natural line for colored hair, providing salon-level care. Formulas with antioxidant-rich mirabelle plum seed oil protect color while adding softness and shine.
Form factor development
We’ve chosen the shapes for containers
and made round and smoothed caps for
the products which look like marshmallows, creating the impression of something soft.
colors & typography
Tan-Nimbus and Courier fonts extend the visual concept, reflecting the calm nature of the products. Rounded forms balance with subtle serifs for a soft, refined feel.
Bright pink color demonstrates the color protection and radiance effect of the product. The color is as vibrant as the hair after using BOON products.
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