the project
about
The design combines a clean, minimalist look with fun, colorful details that appear when the packaging gets wet. The result is a solution that works for both — simple and practical for adults, exciting and surprising for kids.
Solution
The goal is to create packaging that blends seamlessly into bathroom spaces without adding visual clutter, while also capturing the attention and imagination of children. It should find harmony between the needs of both parents and kids.
Task
This product speaks to two audiences: parents, who make the purchase decision, and kids, who use it.
target audience
HIDDO is a children’s bathing product line, including shampoo, shower gel, and bath foam.
Naming & logotype
The logo features a soft, bubbly typeface, echoing the playful spirit of the brand.
The name reflects both the target audience
and the central idea behind the packaging.
The brand name Hiddo is a playful blend
of "kiddo" and "hide".
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