Mar del Oro rum bottle — premium packaging inside wooden ship wheel with candlelight, glass and nautical still life scene

Packaging design

Form factor development

Naming

Logo

mar del oro

the project

about

We have created a visual concept inspired by pirate legends, treasure hunts, and sea routes, designed to turn pouring the bottle into a ritual.

Solution

The task was to create a packaging design for a collectible rum that highlights its premium and quality uniqueness, making it an ideal gift with a rich history.

Task

Rum "Mar del Oro" is a collectible created by blending legends, the history of maritime expeditions, and the aesthetics of Spanish treasures.

Mar del Oro rum label close-up — deep purple round label with gold foil typography and embossed details on glossy glass surface

Mar del Oro rum label design — circular layout with gold foil details on purple background and subtle map pattern

Mar del Oro rum bottle — nautical still life inside wooden chest with ship wheel frame, glass of rum, binoculars and cinematic smoke

oliwi

hiddo

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