the project
about
We used a doctor’s prescription as a metaphor and applied it to the visual design of the package instead of using cannabis images like other CBD oil packages, which often repel customers.
Solution
To communicate safety and trustworthiness, without deterring users due to the product’s cannabis origins.
Visually convey the product’s beneficial properties.
Visually convey the product’s beneficial properties.
Task
CBD Oil by LAGOM PHARMATECH is a European product made from the cannabis plant, but with no psychoactive effects, recommended by doctors to help with sleep, anxiety, and pain.
Flacon label
We also added colors to reflect the product's intensity level, creating a balance between classic pharmacy products and modern design.
The Northwell font mimics handwriting, as if it were written by a doctor.
The Northwell font mimics handwriting, as if it were written by a doctor.
We embodied the metaphor of a doctor's prescription in the label.
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