the project
about
The design is based on 5 elements associated with Portuguese culture: Lisbon tram, Azulejo tiles, Portuguese football fans, Fado, Paineis de Sao Vicente de Fora.
Solution
The task was to create a sardine packaging design that reflects Portuguese culture, history, and authenticity, while rethinking a traditional souvenir in a contemporary way.
Task
Inspired by a deep personal connection to Portugal, the packaging was created to celebrate and share its character with the world.
This project is a packaging design for Portuguese sardines that reflects the country’s culture, history, and character.
custom font
This is exactly what Portugal itself is — a hospitable and joyful country.
Custom font resembles a felt-tip pen. All the corners of the letters are gently smoothed out, creating an overall impression of a friendly and cartoonish design.
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