the project
about
We designed packaging with a premium, luxurious feel to communicate high quality.
The visual concept is inspired by nature itself, specifically moss-covered stones, used as a key metaphor to reflect the product’s benefits.
Solution
To create packaging design that would reflect
2 key messages:
1) The product has natural formulas, nothing extra.
2) The main property of the product is to moisturize the skin.
1) The product has natural formulas, nothing extra.
2) The main property of the product is to moisturize the skin.
Task
Women in their 30−40s who choose natural cosmetics for effective and safe skin care. They appreciate the quality and natural formulas of the products.
target audience
HERBHUE is a brand of cosmetics made with 100% natural ingredients. The product line is aimed at moisturizing the skin.
caps
Moss only grows in a moist environment and helps retain moisture in the soil, preventing drought. This reflects the product beneficial properties. The line gently cleanses, moisturizes and revitalizes the skin.
The caps symbolize mossy stones, evoking
a sense of returning to nature. They serve
as a reminder of the natural ingredients used in our products.
Bottles
This innovative feature preserves the product’s integrity and beneficial properties, maintaining its effectiveness and quality.
The metallized coating on these two products serves as a protective barrier against the sun’s rays.
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